Campaign Materials for California Jurisdictions
Training Resources for Jurisdictions
Campaign Overview
Presented December 7, 2022
Get information and support for your food recycling rollout with tools, resources and more on attention-getting ways to share food recycling information and support local behavior change.
Digital Marketing Strategies
Presented January 11, 2023
YouTube Coming Soon! | PowerPoint
Can digital marketing improve your recycling outreach? Get insights into what drives Californians to iRecycleSmart’s website and behavior change.
Measuring Impact on Recycling Behavior
Presented January 18, 2023
Does recycling education change behavior? Yes! I Recycle Smart’s campaign pilot program improved recycling contamination 50% with targeted recycling messages. Help customers recycle smarter!
Working with Social Media Influencers
Presented January 25, 2023
CalRecycle partnered with trusted California-based social media influencers to amplify proper sorting, food scrap recycling, and waste reduction messages. Curious? You don’t want to miss this one!
